a Creative Producer and Content Developer.
Hi! I’m Joanna,
I tell stories that people want to buy.
From major networks (HBO, CBS, Hulu) to brands (Canon, CES, Clout Capital), to digital platforms (NowThis, iHeart Radio, ABC News) I bring stories to life on screens, in pitches, and in person.
The nicest thing you can say to me is, “But you don’t seem like an only child.”
$10M+
Revenue, Year One
101 Studios
54
Projects Lead Simultaneously
NowThis / Vox Media
23%
Increased Client Acquisition
Clout Capital LLC
1,000+
Hours of Content Produced
Digital, Streaming, and Broadcast
What I Do
Own projects from ideation through pre-production, post-production, and delivery. Turn client’s ideas into story-first concepts that deliver on objectives.
Content Development & Production
New Business & Marketing
Produce sales materials including sizzle reels, pitch decks, and RFPs. Run pitch meetings, build and maintain client relationships.
Creative Project Management
Implement and scale creative workflows. Lead cross-functional teams. Keep dozens of projects on time and on budget.
Featured Work
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![Beauty Queen Killer Logo]()
First revenue-generating internal unscripted project at 101 Studios.
The Beauty Queen Killer: 9 Days of Terror. Role: Director of Unscripted and Documentary Programming. Conceived, developed, sold to and produced for ABC News Studios / Hulu.
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![Now Boarding]()
Canon activation at CES.
Now Boarding: Argentina, featuring Lily Collins. Role: Director of Unscripted and Documentary Programming. Produced for Canon and Publicis Media, led project from RFP through delivery.
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![Clout Capital Website]()
23% increase in client acquisition; Page 1 SEO within 3 months.
Clout Capital, LLC brand launch. Role: Consultant, Marketing and New Business Development. Built brand identity and marketing infrastructure from scratch.
