Brand Launch
Project: Launching Clout Capital’s Brand and Marketing Ecosystem
Client: Clout Capital LLC (Private Mortgage Lending)
Role: Consultant, New Business Development and Marketing
Result: Brand cohesion across business units, marketing materials, end external communications. 5 marketing channels launched. Page 1 SEO within 3 months for high-impact keywords. 23% increase in client acquisition.
The Brief
Clout Capital is a private mortgage lending firm and high-yield investor debt fund targeting real estate investors and high net worth clients in the Northeast. When I came on board, they had no brand voice, no marketing infrastructure, and no content presence. My job was to build everything as a one-person marketing department.
What I Built
I developed a brand identity, launched five marketing channels (website, Instagram, Facebook, LinkedIn, email), and created content across digital, social, and email for an audience of sophisticated real estate investors. I onboarded two CRMs (one marketing, one loan processing), automating marketing workflows and mission-critical operational tasks. I also took over investor relations, managing communications for new and ongoing investors and high-net-worth clientele, and re-branded all templates for visual consistency across communications.
The Outcome
Within 3 months, the newly launched website began ranking on page 1 for high-impact keywords, signifying our reach towards investors who were actively evaluating lenders. Several of these sessions originated in LLMs, signaling early AI discoverability. Our social media drove brand awareness, with 88% visibility growth from the beginning of Q2 to the end of Q4. Our email marketing campaign program grew from nothing to converting ~2% qualified leads per campaign. Cumulatively, there was a 23% increase in new client acquisition since the brand launched.
